In the heart of Kenya’s bustling cities and remote villages, a digital revolution is unfolding. Kenya’s Generation Z has harnessed the power of TikTok to challenge President William Ruto’s administration, transforming the platform into a battleground for political expression and resistance.
The Rise of Digital Activism
In mid-2024, the Kenyan government’s proposal of the Finance Bill, which included controversial tax hikes, ignited a firestorm among young Kenyans. Gen Z activists swiftly mobilized on TikTok, creating compelling content that dissected the bill’s implications, translating complex legal jargon into relatable narratives. Hashtags such as #RejectFinanceBill2024 trended nationwide, uniting youths in a common cause.
Exploiting Presidential Statements
President Ruto’s frequent remarks became fertile ground for Gen Z satire. His assertion, “I know many places. I can tell you the roads in Northern Kenya, Mt. Kenya, and many parts of Kenya,” was met with a flurry of TikTok videos parodying his confidence. Young creators humorously mapped out nonsensical routes, highlighting perceived disconnects between the president’s words and the populace’s realities.
From Screens to Streets
The digital fervour transcended online spaces, spilling into the streets with mass protests demanding the bill’s rejection. On June 25, demonstrators stormed the Kenyan Parliament, chanting “Wezi” (“thieves”) and confronting security forces. The government’s response was swift and severe; police fired live ammunition, resulting in at least 23 deaths.
Reports emerged of activists being abducted, tortured, and, in some cases, killed. The Kenya National Commission on Human Rights documented 82 cases of enforced disappearances, with 29 individuals still missing.
The Faces Behind the Numbers
Among the victims was Kennedy Onyango, a 22-year-old university student who was killed by a stray bullet in Ongata Rongai. His death became a rallying point, symbolizing the government’s brutality and the high stakes of the youth’s struggle. Families of the missing have been left in anguish, holding onto hope amidst uncertainty.
Government Crackdown and International Attention
President Ruto’s administration has faced international condemnation for its heavy-handed tactics. The abductions and killings have drawn parallels to authoritarian regimes, raising concerns about Kenya’s commitment to democratic principles. In response, the government has pledged to investigate the disappearances, but skepticism remains regarding the sincerity and effectiveness of these efforts.
The Power and Peril of Social Media
The events in Kenya underscore the profound impact of social media in modern resistance movements. TikTok, often associated with dance challenges and viral trends, has evolved into a tool for political mobilization and education. However, this digital activism comes with risks. The government’s surveillance capabilities mean that online dissent can lead to real-world repercussions, including abduction and death.
Looking Ahead
As the struggle continues, Kenya’s Gen Z remains undeterred, using every tool at their disposal to fight for a future they envision. Their resilience serves as a testament to the enduring spirit of youth activism and the transformative power of digital platforms in the quest for political change.


